Ivan Liashenko

Chief Marketing Officer at Parimatch

Ivan began his Parimatch career as an operator in the Payment Department. He then quickly progressed to the role of supervisor, following which he became the Deputy Head of the Payment Department. After two years in this department, Ivan changed roles to become a Product Manager in the Marketing Department. A year later, Ivan began leading the development of client interfaces, and then leading product delivery. Since August 2019, he has been in the role of Chief Marketing Officer (CMO) at Parimatch Holdings. He is accordingly responsible for marketing strategy, advertising, digital marketing, TV, OOH, new traffic sources, SEO, ASO, the affiliate program, marketing analytics and tracking, market research, customer research, brand management, creative activations, sponsorship, and promotions.

During Ivan’s tenure as CMO, Parimatch’s mobile applications were launched, the mobile version of the company’s website was revamped, and a new desktop version for migration was developed. In this period, the share of new channels increased from 7% to 65%. A new responsive website was also launched on the new platform. Moreover, a dedicated Product Department was built from scratch and new approaches to product development introduced.

Before joining Parimatch, Ivan worked in a bank. Here, his work focused on digital products and digital marketing. In addition, he holds a Master’s degree in Finance from Kyiv National Economic University (a university named after Vadym Hetman) and holds a Bachelor’s degree in Law from the Tara Shevchenko National University of Kyiv.

In his spare time, Ivan enjoys traveling, playing video games on the PlayStation and spending time with his family.

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